Uh oh!
It appears that Lady Gaga might lose the battle of 4th quarter to Katy Perry after all. After initially set to open with 375,000 copies in her opening week, Gaga has learned that her latest offering ARTPOP is set to suffer a 10 per cent decline to open with 275,000, a 100,000 units less than what was initially predicted.
It appears that the handling of this project was poorly managed and Gaga and her team's only option was to push the album in our faces. For yet to secure a number one record off the album, the singer has been muddled in mess with live showings of the album's tracks.
With many billing ARTPOP as the end of Gaga's musical career, I believe there isn't much left for her to do. We've all seen the quirkiness and 'POP's uncanny sound to the singer's past albums.
Here's hoping that her showing on SNL and American Music Awards can boosts the album's sales figure.
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